Fitness Industry Not So Fit

Scrolling through my YouTube feed reveals numerous thumbnails featuring some of the most popular fitness YouTubers indulging in processed and fast foods. Some have even created brands selling these foods, filled with poor ingredients, while advocating for a diet style known as 'If It Fits Your Macros' (IIFYM).

What is If it fits your macros

For the uninitiated, IIFYM involves setting a daily caloric goal and allotting a specific amount of proteins, carbs, and fats to meet that target. The premise? You can eat anything you want as long as it fits within these macro and calorie limits .

IIFYM problem

Proponents claim its effectiveness in both weight loss and weight gain, and while that part is true, the specific types of foods you eat really do matter if you care about optimizing your testosterone, dopamine, libido, muscle, joints, skin health, and cognition.

Sure, combining IIFYM with nutrient-dense whole foods is an option, but the concern lies with certain 'fitness influencers' sending the wrong message to guys who look up to them. It's like saying, 'Hey, I'm a role model in the fitness industry and I eat junk food, and you can too.'

It's like they're promoting the fast food industry over health and fitness, contributing to the rising prevalence of erectile dysfunction and low testosterone we see today. In case you don't believe me, I'll give a few examples of this.

Fast Food: Just One Example

Consider the alarming findings regarding fast food contamination:

100% of the 41 samples tested at fast food chains across America tested positive in heavy metals including lead, mercury and cadmium, ¹³ all of which can disrupt endocrine function. ¹⁴ ¹⁵ ¹⁶.

100% of samples tested at fast food chains were positive for glyphosate, a well known endocrine disruptor ¹⁷ and 76% had other pesticides ¹⁸. 

Contraceptives and antibiotics have been found in fast food ².

67% of the French fries tested at fast-food restaurants were found to have been fried in corn oil. ¹⁹, which is high in linoleic acid. If you want to know the negative implications of this check my seed oil scandal post.

The Consequences

This leads to men who aren’t feeling as good as they should be searching for answers, only to come across toxic supplements being pushed in the mainstream or sold by the same or other 'fitness influencers'.

Nutrition is so important if you want to perform your best, yet its often overlooked. That's why we call our nutrition guide "the missing link" because it's so fundamental, but yet seems to have been forgotten by so many men.

The state of western healthcare 

I was watching a youtuber recently who was hospitalized for heart problems. The hospital was serving him pancakes, syrup, and doughnuts.

Hospitals, places meant to promote healing, are serving up foods with sugar and unhealthy fats to patients who are already sick! The hallways are lined with vending machines stocked with junk food. 

Many of these hospitals have contracts with these processed food and drink companies including Coca-Cola.

I am sure that once common sense catches up with the mainstream, we will look back on this and realize how crazy it all was.

Conclusion

If you've never stopped to think about how crucial nutrition is for overall health, I don't blame you. Eating junk has been incentivized everywhere throughout our daily lives. However, at Unyielding Vigor, we genuinely care about your well-being. In fact, I used to be tasked with building ventilators for Philips, and my goal was to assure patients' steady breathing on ventilators in hospitals. Now, I've infused that same level of lifesaving dedication into my recommendations at Unyielding Vigor.

By revolutionizing male health standards, we are setting the bar high. And that's why we've developed a comprehensive solution for achieving peak male health.

https://unyieldingvigor.com/store 

Unleash your vigor and conquer your limits!

Brenden Henry